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Traffic data

 

Prevention is better than cure - it is also much cheaper.

Making people understand
EVEN LIFE THREATENING risks is an art.

Information experts tell us we are drowned in dozens of daily messages.

So getting the message across is difficult - and after that - fall in two categorioes:

1. Repetitive and costly message formats

2. Something that hit's you right in the eye
and is a proven product.

We have developed a number of concepts that span from a simple message to complex campaigns addresssing several accident prevention spheres.

Your advantage is that there are no development cost and you will have a campaign that has been a success.

Please go to cases for samples.

 

World Health Organization report on road traffic injury prevention 2004.

Road traffic injuries are a major but neglected public health challenge that requires concerted efforts for effective and sustainable prevention. Of all the systems with which people have to deal every day, road traffic systems are the most complex and the most dangerous. Worldwide, an estimated 1.2 million people are killed in road crashes each year and as many as 50 million are injured. Projections indicate that these figures will increase by about 65% over the next 20 years unless there is new commitment to prevention.

Nevertheless, the tragedy behind these figures attracts less mass media attention than other, less frequent types of tragedy.

The World report on road traffic injury prevention is the first major report being jointly issued by the World Health Organization (WHO) and the World Bank on this subject. It underscores their concern that unsafe road traffic systems are seriously harming global public health and development. It contends that the level of road traffic injury is unacceptable and that it is largely avoidable.
 

2004 | GENEVA/PARIS -- UNITED NATIONS - WHO.
Press release.

Road crashes are the second leading cause of death globally among young people aged five to 29 and the third leading cause of death among people aged 30 to 44 years. Road crashes kill 1.2 million people every year and injure or disable as many as 50 million more. (See map and table for geographic and age-group data below).

Most of these deaths, injuries and economic losses can be prevented. In many high-income countries, an established set of interventions has contributed to significant reductions in the incidence and impact of road traffic injuries.

France is one such country. It has seen a 20% reduction in road traffic deaths since you, President Chirac, made road safety one of your Government's key priorities in 2002 and introduced a multisectoral approach to tackling the problem.

Without immediate action to improve road safety, it is estimated that road traffic deaths will increase by 80% in low- and middle-income countries by 2020. A joint report launched by the World Health Organization (WHO) and the World Bank today demonstrates that much can be done to reduce the toll of deaths and injuries and that "Road Safety is no Accident".

“Thousands of people die on the world’s roads everyday. We are not talking about random events or ‘accidents’. We are talking about road crashes. The risks can be understood and therefore can be prevented,” said Dr LEE Jong-wook, Director-General, World Health Organization. “Road safety is no accident. We have the knowledge to act now. It is a question of political will,” he added.

The magnitude of this growing global public health crisis, the risk factors that lead to road traffic deaths and injuries and effective ways to prevent them are detailed in the World report on road traffic injury prevention. The report provides governments and other policy-makers, industry, nongovernmental organizations, international agencies and individuals with concrete recommendations to improve road safety.

Unlike in high-income countries where those most at risk of injury or death are drivers and passengers in cars, the people who are most at risk of being involved in a road traffic crash in low- and middle-income countries are pedestrians, cyclists, motorcyclists and users of informal modes of public transport.

Human and Economic cost: Leading causes of deaths by age group

The human suffering caused by road crashes is huge – for every victim of a crash, there are family members, friends, and communities who must cope with the physical, psychological and economic consequences of the death, injury or disability of a loved one. Crash survivors and their families must cope with the painful and often long-term consequences of injury, disability and rehabilitation. In many cases, the cost of care, the loss of the primary breadwinner, funeral expenses, or the loss of income due to disability can drive a family into poverty.

The human suffering is in itself a reason to act now, but the economic impact is also significant. In low- and middle-income countries, the cost of road traffic injuries is estimated at US$ 65 billion, exceeding the total amount these countries receive in development assistance. Road traffic injuries cost countries between 1% and 2% of gross national product, amounting to US$ 518 billion every year.