Cases
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A
multinational company selling pills to countries with high
illiteracy rates decided to use a no-text visual approach.
A
simple horizontal cartoon showed 3 pictures.
The first showed a woman in great pain from a headache.
The second showed the patient opening a box of headache pills.
The third picture showed a happy woman without a headache.
Forgetting
that large parts of Asia and the Middle East
read right to left.
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